Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. Its two-part structure enables readers to explore important theoretical perspectives and key communication challenges, while also helping them to develop their own communication skills – such as listening, writing and speaking – in order to achieve specific aims and to engage with different audiences. This combination makes it the perfect resource for anyone who wants to improve their ability to work effectively with others. This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing. Effective Organisational Communication is suitable for undergraduate and masters-level courses in Business Communication, Management Skills, International Management and Organisational Behaviour. It also provides an accessible overview for the general reader. Features to aid learning include: Real-world case studies from organisations of all kinds bring the topics alive. ‘Face to face’ case studies connect concepts and issue with typical everyday communication challenges found at university and work. Up to the minute coverage of international and inter-cultural communication and emerging technologies. Web links provide a starting point for research and further study on key issues in each chapter. Reviewer comments on third edition: ‘There is something refreshing about this text that derives from the breadth of the issues and perspectives addressed in the first half of the book, the worldview advanced through a willingness to engage with the complexity of organisations and communication, and the authors' rich yet succinct style of writing. They have managed to create a comprehensive text that addresses both the conceptual and the practical requirements of students, and even make topics like “meetings”, “email”, and “report writing” both instructive and engaging. [. ] The book is rich with valuable insights into the patterns, unpredictability and nuances of organisational communication. It is surprisingly thorough in its coverage of the topics one might expect, as well as many that come as a pleasing surprise. It avoids an instrumental focus and didacticism, but continuously provides guidance for effective practice.’ Journal of Communication Management (2010)
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